Magnat — watch live broadcast of the jewelry teleshopping online

The Magnat TV channel is not just a broadcast, but a full-fledged jewelry store operating in real time. There are no random programs here — every hour, professional hosts present jewelry made of 925 sterling silver, gold, and natural stones. The teleshopping format allows you to not only visually evaluate the products but also order them directly during the broadcast.

What is the Magnat TV channel — a jewelry teleshopping of a new format

Magnat belongs to the category of shopping TV channels, where every minute of airtime is dedicated to presenting jewelry. Unlike classic retail chains, here the buyer sees jewelry in motion — in close-up, under proper lighting, with a detailed description of characteristics. The broadcast features works by well-known designers and major jewelry manufacturers. The main focus is on 925 sterling silver products — the optimal combination of price and quality for everyday wear.

History and development of the Magnat TV channel

LLC "Magnat" was registered in Moscow on February 26, 2019 and has been operating in television broadcasting with valid licenses ever since. The General Director is Evstigneeva Natalia Vladimirovna. Over its existence, the channel has built a loyal audience among jewelry art enthusiasts who prefer to make purchases through visual contact with the product.

What's shown on the Magnat channel: jewelry assortment

The broadcast is built around demonstrating specific jewelry — pendants, rings, bracelets, earrings. Each item has a number and a price displayed on screen. Special attention is paid to 925 sterling silver — a standard that guarantees the strength and hypoallergenic properties of the metal. Items with natural stones regularly appear on screen: rubies, cubic zirconia, emeralds, topaz. Hosts provide detailed information about the properties of the stones, design features, and jewelry care tips.

Program schedule and broadcast grid of the Magnat channel

The TV channel operates around the clock, but the broadcast structure changes depending on the time of day. Daytime hours are dominated by live broadcasts featuring new collection presentations and viewer Q&A sessions. At night, recorded programs and thematic compilations are aired. This approach allows reaching the widest possible audience — from early shoppers to those who prefer to make purchases in the evening.

How to watch Magnat online: all viewing options

The broadcast is available on any device with internet access. To watch on a computer, simply open the online player on our website. Smartphone and tablet users can watch the broadcast through mobile browsers — the responsive design ensures comfortable viewing even on small screens. Smart TV users have access to apps that allow displaying the image on a large TV screen. The broadcast quality adjusts automatically based on connection speed.

Advantages of watching Magnat live

The main advantage is the ability to see jewelry in real proportions before purchasing. Unlike static photos on websites, video broadcast shows how the product looks under different lighting, how it fits on a model, and how the stones shimmer. An additional benefit is the absence of a subscription fee for viewing. The broadcast is free, and payment is charged only for specific ordered jewelry. The 24/7 broadcast schedule allows choosing a convenient time for shopping without being tied to regular store hours.

Alternative jewelry TV channels: what else to watch

In addition to Magnat, other jewelry teleshopping channels are available on the Russian television market. The "Yuvelirochka" TV channel became the first channel in Russia entirely dedicated to jewelry art. It's also worth paying attention to the Nano and Luxury channels, which belong to the same ecosystem and conduct joint jewelry presentations. Each of these channels has its own specifics — from budget collections to premium lines.

What's on air now

Currently on air, a 925 sterling silver pendant with a natural ruby and surrounding cubic zirconia is being displayed. The item is placed on a gray velvet display stand under number 20, and its price is 4,590 rubles. Nearby, a pendant with a green stone in a gold-tone setting under number 19 is visible. The screen displays information blocks: live broadcast status, contact phone number, silver purity information, a sale banner, and the official website address. The broadcast is in good quality, allowing you to examine the finest details of the stone cut and the filigree work of the craftsmen.