Times Square in New York — Live Webcam Online

Times Square — The Intersection That Never Sleeps

Times Square is the point where Manhattan pulses with commerce, theater, and neon. The square sits at the intersection of Broadway and Seventh Avenue, with Broadway cutting diagonally across to form two distinctive triangular blocks. It is here, on the block between West 42nd Street and West 43rd Street, that the legendary One Times Square tower stands — a 25-story skyscraper rising 363 feet (110.6 m), designed by architect Cyrus L. W. Eidlitz in the Neo-Gothic style.

Today, Times Square is a concentration of advertising noise: hundreds of billboards, LED screens, and neon signs create a visual landscape recognized around the world. A live webcam lets you see all of this without flying across the ocean — just open the stream and watch the life of the square in real time.

From Longacre to the World Capital of Advertising

Until 1904, the square was called Longacre Square — named after a London district known for carriage manufacturing. Everything changed when the New York Times moved its headquarters to the newly built structure at the intersection of Broadway and Seventh Avenue. The newspaper pushed for the square's renaming, and ever since, Times Square has become synonymous with New York City.

The first advertising billboard on the square appeared at the corner of 46th Street and Broadway — a modest beginning for what would become the densest advertising environment on the planet. By the 1990s, billboards on the One Times Square facade had completely obscured the original architectural details of the Neo-Gothic building, turning it into a giant advertising medium.

One Times Square — A Screen Instead of a Building

The One Times Square tower today is less of an architectural object and more of a media surface. In 2019, a 300-foot (91.4 m) LED screen was installed here, wrapping around the facade for several floors. The first company to place an advertisement on the tower was Cup Noodles in 1996 — the billboard shaped like a cup was equipped with steam generators creating the effect of hot soup.

Today, interactive 3D billboards can be seen on the facades of Times Square. LG runs 3D advertising on the square, showcasing the company's technologies in motion. On the live camera, you can see how these screens change content every few seconds — from tech brands to fashion houses.

Victoria's Secret — Angels on Billboards

Victoria's Secret has been one of the major advertisers at Times Square for decades. Black-and-white banners featuring models in jewelry are a signature sight of the square. The brand's television history began in 1995, when the first Victoria's Secret Fashion Show aired in prime time. The last show took place in 2018, but the brand's advertising presence on the square's billboards endures.

On the Times Square webcam, the Victoria's Secret banner often takes up a significant portion of the frame — a large portrait of a model on a black background contrasting with the colorful neighboring screens. It is one of those landmarks that lets viewers immediately recognize that the stream is coming from this particular section of the square.

54 Broadway Theater — A Legend in the Frame

In the lower part of the frame, the "54 BROADWAY" sign is visible — this is the theater located at 254 West 54th Street in Manhattan. The building opened as the Gallo Opera House in 1927, then served as a CBS studio in the mid-20th century. Since 1998, the theater has been managed by the Roundabout Theatre Company.

But worldwide fame came to this place earlier — on April 26, 1977, the Studio 54 club opened here, becoming a symbol of the disco era and bohemian life in New York. Today, Broadway plays run in the historic building, and the "54 BROADWAY" sign is one of the landmarks that helps webcam viewers understand exactly where the camera is positioned.

LG Radio+ and iHeartRadio — Media on Facades

On the live camera, to the right of the Victoria's Secret banner, you can see the LG Radio+ and iHeartRadio billboard with the text "Now available in LG Radio+ — On your favorite TV." This is part of LG's large-scale campaign at Times Square, where the company promotes its audio and television technologies. The interactive LG 3D billboard is one of those screens that change content right before the viewer's eyes during the stream.

iHeartRadio is the largest radio platform in the United States, and its presence on Times Square billboards underscores the square's status as a media center. The joint advertising with LG is an example of how technology and media brands use the square to promote content.

Background Architecture

In the background of the stream, New York buildings with glass facades and engineering structures on the rooftops are visible. This is a typical Manhattan landscape: glass, steel, ventilation systems, and technical superstructures. The original architecture of One Times Square — Neo-Gothic details designed by Cyrus L. W. Eidlitz — is completely hidden behind advertising screens, but neighboring buildings retain their appearance.

The real-time camera shows how light plays on the glass facades throughout the day — from cool morning reflections to warm evening glints. The engineering structures on the rooftops are not just technical elements but part of the visual language of Manhattan, where functionality becomes aesthetics.

Times Square at Different Times of Day

The square changes depending on the hour. During the day, billboards compete with natural light — screens have to be brighter to keep the advertising readable. In the evening and at night, Times Square transforms into a light collage: neon, LED, and building illumination create the atmosphere famously recreated in movies.

In winter, there are fewer tourists on the square, but the advertising screens operate in the same mode. During holidays — especially on New Year's Eve — crowd density increases many times over, and the Times Square live webcam lets you see this without having to stand for hours in the cold. The weather is also visible in the live stream: rain, snow, or clear skies — it's all part of the broadcast.

What You Can See on the Camera

The Times Square webcam shows the square with a focus on the advertising environment. In the foreground is a large black-and-white Victoria's Secret banner featuring a blonde model in jewelry. To the right is the LG Radio+ and iHeartRadio billboard. In the lower part of the frame is the "54 BROADWAY" sign, indicating the camera's location near the historic theater. In the background are Manhattan buildings with glass facades and engineering structures on the rooftops. The stream runs in real time, allowing you to watch pedestrian movement, changing advertising content, and the play of light on the facades of the Big Apple.